Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]
Search Results for: target market
Your Target Market
EA073: The Power of Picking a Target Market [Podcast]
In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to […]
EA427: Melissa Harstine – Why Client Interviews Are the Missing Link in Your Marketing
Why Client Interviews Are the Missing Link in Your Marketing Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action. Melissa lives in Kansas with her husband, Nate, and a backyard full […]
EA412: Mike Michalowicz – Get Different With Your Marketing
Get Different With Your Marketing By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
EA352: Content Marketing Strategies for Small Firm Architects
Content Marketing Strategies for Small Firm Architects You may not know that content marketing includes any kind of conversation you’re having with a potential client with the goal of leading them to a sale and grow your business. Is your small architecture firm ready to reach a bigger audience? This week on EntreArchitect Podcast, Content […]
EA299: How to Automate Your Marketing to Find The Clients You Want
How to Automate Your Marketing to Find The Clients You Want As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier? This week at EntreArchitect Podcast, How to […]
How To Systematize Your Marketing
This is the second guest post by Ashley Gartland in a series of three about simplifying your business. Marketing Without the Overwhelm Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head. Between social media, content marketing, networking and pitching, […]
EA235: 21 Rules for Online Marketing [Podcast]
21 Rules for Online Marketing This week at EntreArchitect Podcast, 21 Rules for Online Marketing. This is a subject that people ask EntreArchitect about all the time. Marketing is all about the online. This is a checklist to follow for success in the marketing department. To hear more about finding success through marketing, listen to […]
4 Simple Marketing Strategies for Residential Architects
Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several […]
- 1
- 2
- 3
- …
- 28
- Next Page »